Buying a Personalized, Custom or Designer Product? What exactly is it?

So, you want to buy a customized, personalized designer Product?

What does that mean?

I have been thinking about this, and it was time to clarify it not only for myself but for the consumer.

Here is a list of commonly used terms.

I added designer as I think this comes into play and is important.

  • Custom-built.
  • Custom-made.
  • Made-to-order.
  • Specially made.
  • Tailor-made.
  • Designer 

Semantics plays a significant role in this.

Generally, the above list can be taken as custom and personalized.

Confused? Stay with me.

I remember when customizing a product like a gift or anything meant you could request from the designer to add or subtract from a base product or even request something new. For example, you bring your car into a paint shop and order certain colors and trim. Hence, you have a customized entity.

Let's clarify a little further,


A designed product or service should meet someone's individual requirements.

"A chef will prepare a personalized menu for every diner."

Personalization often makes customers feel more valued, which inspires greater service brand loyalty.


Presenting a customized product to the consumer is based on a selection of designs or services that the designer provides. The consumer can choose products based on their offerings. However, by modifying a product with a monogram, logo text, or color, you have now personalized and customized a product. You have become involved with the overall design of the product. 

Suppose I find a site promoting printing my designs on Laptop Bags. This offer is both custom and personalized from your vantage point.

On the other hand, if you land on my product pages and see a collection of designed products, all of which are custom and personalized using the proprietors' designs, we can state these are custom, personalized designer products from the designer's standpoint.

The designer has designed and created a custom product. When you buy a custom art watch from me, you have subjectively selected a product design that says something about your aesthetics. According to our general definition, it makes it personalized. 

What is the designer's role in all of this?

A designer pays attention to details. This process includes editing photos and detailed specs when handing over the design to a printer. Another example is having the right number of pixels and sizes to make certain patterns show properly on all products, especially larger products.

You can not overlook the designer's use of colors, patterns, and other details.

Details matter because this shows respect and enhances the consumer's personal choice for the product. 

The overall design is a subjective one in which the designer hopes to connect and capture the consumer's imagination. Excluding nuances like the choice of colors and patterns for specific genders, the designer should not attempt to manipulate the consumer into buying something which is not useful. With that said, the product should be valuable, long-lasting, and useful and at the same time connects with the buyer.

The item is different, yet it meets the buyers' desires to have a functioning and carefree product. 

Please note. Generally, you can request any design seen on the web pages and order a design you like on a different product. 

Is this customizing or personalizing?

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